Genex Insights

Social Media

Facebook Advertising: 5 Key Metrics to Focus On

June 15, 2021

Facebook Advertising: 5 Key Metrics to Focus On

Kirsten Armleder| Facebook is a highly effective and affordable way to advertise your business. The platform allows for precise targeting options and provides advertisers with a lot of data – so much so that it’s easy to get lost in all the various feedback metrics. So which ones should you focus on? Here are some

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Is Posting Enough to Grow Your Business on Social Media?

May 31, 2021

Is Posting Enough to Grow Your Business on Social Media?

Kirsten Armleder| So, you have a Facebook Page. What now? You’ve probably read or heard it said that producing high quality content on a regular basis is the way to get more followers and grow your business on social media. While it is true that consistent, quality content converts, it takes getting in front of

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The Benefits of Remarketing

April 19, 2021

The Benefits of Remarketing

Sandro Salsi| Remarketing (also known as retargeting) allows digital marketers to show ads to people who have visited your website in the past. These ads serve as a gentle reminder to potential customers of their desire to make a purchase on your platform, ideally enticing them to return to complete their transaction. 10 benefits of

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