Blog

Lance Smith | When designing a logo or a brand it’s important to detach from your personal preferences and think about the big picture: what effect will your material have on, not just you, but your audience. Effective visual designers have to think deeply about the business in question, and about how we can visually … Read more

Jade Bradley | When writing for marketing, you know why you’re writing: to advertise the benefit of your brand, product, or service. But do you know who you’re writing for? Before you can create an effective message, you need to be able to properly determine who your message is for and why. Writing with a … Read more

Omar Trujillo | Responsive web design not only the idea of a mobile friendly design, but is a broader term used to define the designing of web pages for a variety of screen sizes and orientations. When a website is built with responsive design features, the goal is to provide an optimal viewing experience for … Read more