Jade Grant | In an era where digital presence is not just a luxury but a necessity, the heart of your online persona is your website. While social media platforms like Facebook are crucial in the digital strategy mix, they are complements to, not replacements for, a robust website. Here’s why a website is indispensable […]
Picking The Perfect Domain For Your Business Website
Omar Trujillo | Choosing the right domain name is one of the first steps to creating your online presence. It is also one of the most important decisions you’ll need to make, because with it you are determining the path of your business presentation. Choosing a domain is similar to choosing a company name; it […]
Bounce Rates: What They Are and How to Reduce Them
Sandro Salsi| As mentioned in Wikipedia: Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits […]