Crafting Impact: Why Quality Trumps Quantity in Social Media

  Jade Grant | In the vibrant realm of social media, every post is a brushstroke in your business’s digital canvas. Yet, amidst the rush to fill the feed, it’s crucial to pause and ponder — is more always better? Not necessarily. In the art of online presence, quality unequivocally trumps quantity. Here’s why crafting fewer, […]

Why Every Business Needs a Website: The Foundation of Your Online Presence

  Jade Grant | In an era where digital presence is not just a luxury but a necessity, the heart of your online persona is your website. While social media platforms like Facebook are crucial in the digital strategy mix, they are complements to, not replacements for, a robust website. Here’s why a website is indispensable […]

Navigating the Marketing Maze: Choosing the Right Agency for Your Business

  Jade Grant | Selecting the perfect marketing agency is a pivotal decision for businesses stepping into the vast expanse of marketing possibilities. It’s about forging a partnership that resonates with your vision and accelerates your growth. The journey begins with an introspective assessment of your goals. What do you hope to achieve? Pinpointing your targets […]

What Are UTM Tracking Parameters and How to Use Them?

  Jade Grant | In the world of digital marketing, understanding the effectiveness of your campaigns and tracking website traffic is crucial. UTM (Urchin Tracking Module) parameters are powerful tools that help you achieve this by providing valuable insights into the sources of your website traffic. In this blog post, we’ll simplify UTM tracking parameters and […]

What is the Facebook Audience Network and How Does it Work?

  Jade Bradley | In today’s digital landscape, advertising has become an integral part of our online experience. Facebook, one of the world’s largest social media platforms, offers a powerful advertising tool called the Facebook Audience Network (FAN). But what exactly is the Facebook Audience Network, and how does it work? In this blog post, we […]

The Future of Digital Marketing: Emerging Trends and Technologies

  Jade Bradley | The future of digital marketing is an exciting realm filled with emerging trends and cutting-edge technologies. As technology continues to advance at an unprecedented pace, businesses must stay ahead of the curve to leverage the latest tools and strategies to thrive in the competitive online space. In this blog, we will explore […]

Engagement: What is it and Why is it Important?

  Jade Bradley | Let’s talk about engagement. “Experts” will tell you that it’s a great way grow your brand’s presence on social media, but what is engagement exactly? We’ll use Facebook as an example. Engagement is any action someone takes on your Facebook Page or a on a post you shared. Think interactions: i.e. likes, […]

5 Simple Steps To Building a Successful Social Media Marketing Plan

  Jade Bradley | These days, there is no doubt that social media is an incredibly useful tool for any brand and a good social media presence can expand your brand’s reach exponentially. While there is no definitive formula to creating social media success, there are five simple steps that will help you create a social […]

Your Business, Your Brand: The Bird’s Eye of Marketing

Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity.  In marketing, it is a good practice to […]

Why digital marketing is an effective way to reach your ideal customer

Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base.  Your target audience is composed of your ideal clients and is specific to […]