Is more always better on social media? Discover why quality content outshines quantity and how strategic, targeted advertising can elevate your brand. Learn how to craft impactful posts that engage your audience and drive real results.
digital marketing
In today’s digital world, having a website is essential for building trust, expanding your reach, and staying competitive. Discover why a website is the foundation of your business’s online presence and how it drives growth, credibility, and customer engagement.
Choosing the right marketing agency can make or break your business’s growth. Discover how to find the perfect partner by focusing on specialization, referrals, and cultural fit. Learn what to look for in proposals and portfolios to ensure long-term success in navigating the marketing landscape.
Curious about how UTM tracking parameters can enhance your marketing insights? Learn how these simple URL codes help you track traffic sources, campaigns, and keywords, giving you a clear view of your marketing performance and driving better results for your business.
Jade Bradley | In today’s digital landscape, advertising has become an integral part of our online experience. Facebook, one of the world’s largest social media platforms, offers a powerful advertising tool called the Facebook Audience Network (FAN). But what exactly is the Facebook Audience Network, and how does it work? In this blog post, we … Read more
Jade Bradley | The future of digital marketing is an exciting realm filled with emerging trends and cutting-edge technologies. As technology continues to advance at an unprecedented pace, businesses must stay ahead of the curve to leverage the latest tools and strategies to thrive in the competitive online space. In this blog, we will explore … Read more
Jade Bradley | Let’s talk about engagement. “Experts” will tell you that it’s a great way grow your brand’s presence on social media, but what is engagement exactly? We’ll use Facebook as an example. Engagement is any action someone takes on your Facebook Page or a on a post you shared. Think interactions: i.e. likes, … Read more
Jade Bradley | These days, there is no doubt that social media is an incredibly useful tool for any brand and a good social media presence can expand your brand’s reach exponentially. While there is no definitive formula to creating social media success, there are five simple steps that will help you create a social … Read more
Chris Botterill | As a small business owner, you know the hard work it takes to be successful. Each additional stage of growth requires a new mindset, a range of skills and usually more risk. Ultimately, your brand grows in value over time, increasing your brand equity. In marketing, it is a good practice to … Read more
Chris Botterill | In our first two blogs in this series, we covered two important digital marketing tools: search and retargeting. Both are cost-effective, powerful and essential to a balanced strategic marketing plan that directly connects you to your potential customer base. Your target audience is composed of your ideal clients and is specific to … Read more
