Engagement: What is it and Why is it Important?

  Jade Bradley | Let’s talk about engagement. “Experts” will tell you that it’s a great way grow your brand’s presence on social media, but what is engagement exactly? We’ll use Facebook as an example. Engagement is any action someone takes on your Facebook Page or a on a post you shared. Think interactions: i.e. likes, […]

5 Simple Steps To Building a Successful Social Media Marketing Plan

  Jade Bradley | These days, there is no doubt that social media is an incredibly useful tool for any brand and a good social media presence can expand your brand’s reach exponentially. While there is no definitive formula to creating social media success, there are five simple steps that will help you create a social […]

6 Tips for Stepping Up Your Facebook Security Settings

Kirsten Armleder| As a digital marketing company, we frequently talk about online security, especially when it comes to Facebook. One of the most used social media platforms, Facebook hosts a veritable treasure trove of information that bad actors would love to access. And it’s not just your personal account that could be at risk, but […]

Why you should never invite your friends to Like your Facebook Page

Kirsten Armleder| You’ve just created a Facebook Business Page, and you have zero likes or followers, which not only looks bad but can prevent some page features from being made available to you. So, what do you do? Start inviting friends and family to Like your Page, right? Wrong! Resist the urge! This is perhaps […]