Jade Grant | In the vibrant realm of social media, every post is a brushstroke in your business’s digital canvas. Yet, amidst the rush to fill the feed, it’s crucial to pause and ponder — is more always better? Not necessarily. In the art of online presence, quality unequivocally trumps quantity. Here’s why crafting fewer, […]
What is the Facebook Audience Network and How Does it Work?
Jade Bradley | In today’s digital landscape, advertising has become an integral part of our online experience. Facebook, one of the world’s largest social media platforms, offers a powerful advertising tool called the Facebook Audience Network (FAN). But what exactly is the Facebook Audience Network, and how does it work? In this blog post, we […]
How to Respond to Negativity on Your Business Facebook Page
As a business owner, it’s natural to feel frustrated and upset when you receive a negative post or comment on your Facebook Page. However, responding in a calm and professional manner can not only help to diffuse the situation, but also show potential customers that you care about your business and your customers’ experiences. Here […]
Engagement: What is it and Why is it Important?
Jade Bradley | Let’s talk about engagement. “Experts” will tell you that it’s a great way grow your brand’s presence on social media, but what is engagement exactly? We’ll use Facebook as an example. Engagement is any action someone takes on your Facebook Page or a on a post you shared. Think interactions: i.e. likes, […]
Why you should never invite your friends to Like your Facebook Page
Kirsten Armleder| You’ve just created a Facebook Business Page, and you have zero likes or followers, which not only looks bad but can prevent some page features from being made available to you. So, what do you do? Start inviting friends and family to Like your Page, right? Wrong! Resist the urge! This is perhaps […]