Crafting Impact: Why Quality Trumps Quantity in Social Media

  Jade Grant | In the vibrant realm of social media, every post is a brushstroke in your business’s digital canvas. Yet, amidst the rush to fill the feed, it’s crucial to pause and ponder — is more always better? Not necessarily. In the art of online presence, quality unequivocally trumps quantity. Here’s why crafting fewer, […]

Why Every Business Needs a Website: The Foundation of Your Online Presence

  Jade Grant | In an era where digital presence is not just a luxury but a necessity, the heart of your online persona is your website. While social media platforms like Facebook are crucial in the digital strategy mix, they are complements to, not replacements for, a robust website. Here’s why a website is indispensable […]

Navigating the Marketing Maze: Choosing the Right Agency for Your Business

  Jade Grant | Selecting the perfect marketing agency is a pivotal decision for businesses stepping into the vast expanse of marketing possibilities. It’s about forging a partnership that resonates with your vision and accelerates your growth. The journey begins with an introspective assessment of your goals. What do you hope to achieve? Pinpointing your targets […]

The Untapped Goldmine: Why Keeping Existing Customers Engaged is Crucial

  Jade Grant | Rethinking Marketing for Customer Retention In the competitive marketplace, it’s common to see businesses with a solid customer base neglect the importance of continued engagement. The misconception persists that once a customer base is established, the need for marketing diminishes. This line of thinking misses out on the critical benefits that sustained […]

5 myths in the marketing industry

Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common. Listening to some of these and believing them to be true could harm your sales efforts and business. With that, here are some of the top myths – debunked. 1. Everyone Is Your Customer – MYTH Every product and […]

Picking The Perfect Domain For Your Business Website

Omar Trujillo | Choosing the right domain name is one of the first steps to creating your online presence. It is also one of the most important decisions you’ll need to make, because with it you are determining the path of your business presentation. Choosing a domain is similar to choosing a company name; it […]

5 Things To Determine Before Hiring A Web Design & Development Company

As more and more businesses are going online, many website design and development companies have sprung up offering and claiming to create an attractive online presence for your business. However, since your website is your online storefront or virtual brand, it is hard to trust any website development company. As a business owner, it is […]

How To Create A Website And A Marketing Strategy Around User Intent

Sandro Salsi| Once your website is up and running you need to think about how to promote it. Why? Because just building and publishing a website on the Internet does not guarantee that people will find it, contact you and buy your products and services. If it were this easy, there wouldn’t be a need […]

The who, what, when, where and why of digital marketing

Sandro Salsi| Who Should Do Digital Marketing? Digital marketing means reaching out to targeted customers when they are ready to buy your products or services. In today’s technological world, connecting with your customers online is the best way to grow your business. What Can Digital Marketing Do For Your Small Business? It helps small businesses […]