Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common. Listening to some of these and believing them to be true could harm your sales efforts and business. With that, here are some of the top myths – debunked. 1. Everyone Is Your Customer – MYTH Every product and […]
How To Create A Website And A Marketing Strategy Around User Intent
Sandro Salsi| Once your website is up and running you need to think about how to promote it. Why? Because just building and publishing a website on the Internet does not guarantee that people will find it, contact you and buy your products and services. If it were this easy, there wouldn’t be a need […]
What is the Facebook pixel and how to use it
Kirsten Armleder| Facebook provides advertisers with many excellent tools for targeting audiences with laser precision; perhaps the most useful of them all is the Facebook pixel. What is it? In Facebook’s own words, the “Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people […]
The Benefits of Remarketing
Sandro Salsi| Remarketing (also known as retargeting) allows digital marketers to show ads to people who have visited your website in the past. These ads serve as a gentle reminder to potential customers of their desire to make a purchase on your platform, ideally enticing them to return to complete their transaction. 10 benefits of […]