Kirsten Armleder| If you’re a business owner, you know how important it is to get your online presence just right. That’s why it’s essential to understand the differences between organic and paid search strategies. Let’s dive into what each strategy is all about and why it’s smart to use both for your marketing efforts. Organic […]
What is retargeting in search advertising – and why is it so effective?
Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending. Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in […]
Top 3 Myths about Search Advertising
Chris Botterill | Since the early 2000s when Internet marketing soared in popularity, successful businesses have been learning to connect to customers online and through devices by what is called “search advertising.” Though extremely cost effective and powerful, many businesses still don’t use this strategy. Here are the top 3 search myths: Myth #1: Search […]