Blog

Omar Trujillo | Choosing the right domain name is one of the first steps to creating your online presence. It is also one of the most important decisions you’ll need to make, because with it you are determining the path of your business presentation. Choosing a domain is similar to choosing a company name; it … Read more

As more and more businesses are going online, many website design and development companies have sprung up offering and claiming to create an attractive online presence for your business. However, since your website is your online storefront or virtual brand, it is hard to trust any website development company. As a business owner, it is … Read more

Sandro Salsi| As mentioned in Wikipedia: Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits … Read more

Kirsten Armleder| You’ve just created a Facebook Business Page, and you have zero likes or followers, which not only looks bad but can prevent some page features from being made available to you. So, what do you do? Start inviting friends and family to Like your Page, right? Wrong! Resist the urge! This is perhaps … Read more

Lance Smith | You’ve got a great product. You’ve poured your hard earned money and your heart into it. You’ve got a vision for the future. Maybe you even know who you are planning to sell it to. If you really want to get your product out there, you are going to need to employ … Read more

Today’s tech-revolutionized world requires you to make your business accessible to all with the help of the Internet. For that, you need a website that becomes the face of your business, one that is reachable and appears at the top of reputable search engines every time the audience looks up for it. In case you … Read more

Happy Work Anniversary to Omar Trujillo, who is celebrating 5 years today with our team! A little more about Omar… Omar is our (rockstar) Web Developer at Genex Marketing. He is a passionate and committed professional with a multidisciplinary approach among code programming and design. He has 20+ years of experience in designing and implementing … Read more

We are excited to announce that, effective Oct. 1, 2021, Inspire Marketing and Media is merging with Genex Marketing. Going forward, our agencies will operate as one – Genex Marketing – with offices in Lethbridge and Cranbrook. Clients can rely on the same personal working relationships they’ve enjoyed in the past. Our companies have worked … Read more

Sandro Salsi| Once your website is up and running you need to think about how to promote it. Why? Because just building and publishing a website on the Internet does not guarantee that people will find it, contact you and buy your products and services. If it were this easy, there wouldn’t be a need … Read more