Blog
Inspire Marketing and Media Merges with Genex Marketing!
We are excited to announce that, effective Oct. 1, 2021, Inspire Marketing and Media is merging with Genex Marketing. Going forward, our agencies will operate as one – Genex Marketing – with offices in Lethbridge and Cranbrook. Clients can rely on the same personal working relationships they’ve enjoyed in the past. Our companies have worked … Read more
How To Create A Website And A Marketing Strategy Around User Intent
Sandro Salsi| Once your website is up and running you need to think about how to promote it. Why? Because just building and publishing a website on the Internet does not guarantee that people will find it, contact you and buy your products and services. If it were this easy, there wouldn’t be a need … Read more
What is the Facebook pixel and how to use it
Kirsten Armleder| Facebook provides advertisers with many excellent tools for targeting audiences with laser precision; perhaps the most useful of them all is the Facebook pixel. What is it? In Facebook’s own words, the “Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people … Read more
Happy Work Anniversary to our Marketing Manager Kirsten Armleder
Happy work anniversary to Kirsten Armleder, who is celebrating 4 years today with our team! A little more about Kirsten… Kirsten is the Marketing Manager at Genex Marketing, where she oversees our inbound marketing strategy to drive awareness and demand for our services across Western Canada. Prior to her role as Marketing Manager, Kirsten served … Read more
Do I still need a website for my business if I have a Facebook Page?
Omar Trujillo | If you are a business owner or in the process of starting a business, you might find yourself pondering, “Do I still need a website if I have a Facebook Business Page?” The answer is YES! As attractive as it may appear to rely solely on social media platforms for your establishment, … Read more
Happy Work Anniversary to our Writer & Editor Jade Bradley
Congratulations to our Writer & Editor Jade Bradley on your Work Anniversary! Jade joined our team exactly 1 year ago today and we are very happy to have her on board. A little more about Jade… With a background working in website and social media writing and nine years past experience in marketing, administration, and customer … Read more
Tips for working from home from the people who do it successfully
Working from home is great, right – no commute, more flexible schedule, greater autonomy… the list goes on! For many people who transitioned to working from home during the pandemic it is a perfect fit. But working from home doesn’t come without its own set of unique challenges – some of which aren’t experienced until … Read more
The who, what, when, where and why of digital marketing
Sandro Salsi| Who Should Do Digital Marketing? Digital marketing means reaching out to targeted customers when they are ready to buy your products or services. In today’s technological world, connecting with your customers online is the best way to grow your business. What Can Digital Marketing Do For Your Small Business? It helps small businesses … Read more
The power of positive language: It’s not what you say, but how you say it
Jade Bradley| You’ve probably heard the expression, it’s not what you say, but how you say it.” What does it really mean? In marketing copy, the language you use says a lot more about you than just what is being conveyed in the text. No matter what your message is, your tone, word choice and … Read more
