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What is retargeting in search advertising – and why is it so effective?

What is retargeting in search advertising – and why is it so effective?

Chris Botterill | In our last blog, the Top 3 Myths about Search Advertising, we hopefully debunked the beliefs that search advertising is solely reserved for big companies with limitless spending.  Deep pockets have some advantages, but search advertising is a vitally important, effective, and affordable tool for today’s small business. The key concept in … Read more
Top 3 Myths about Search Advertising

Top 3 Myths about Search Advertising

Chris Botterill | Since the early 2000s when Internet marketing soared in popularity, successful businesses have been learning to connect to customers online and through devices by what is called “search advertising.” Though extremely cost effective and powerful, many businesses still don’t use this strategy.  Here are the top 3 search myths: Myth #1: Search … Read more
Happy Work Anniversary to our General Manager Lance Smith

Happy Work Anniversary to our General Manager Lance Smith

12 years!!! Happy Work Anniversary to Lance Smith. A true Genex original, Lance leads our team as General Manager. He is also known in our world as “Lord of the Graphical Things.” A creative force to be reckoned with, Lance is an expert in brand development and all things graphical with over 21 years of … Read more
9 tips for passwords that keep the hackers out

9 tips for passwords that keep the hackers out

As a marketing agency, we always seem to be talking about passwords. Someone forgot a password, we need a password, we can’t find a password, or we need a new password. We can all agree that passwords are the WORST but having strong passwords and good password hygiene is more important than ever, especially for … Read more
5 myths in the marketing industry

5 myths in the marketing industry

Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common. Listening to some of these and believing them to be true could harm your sales efforts and business. With that, here are some of the top myths – debunked. 1. Everyone Is Your Customer – MYTH Every product and … Read more
Picking The Perfect Domain For Your Business Website

Picking The Perfect Domain For Your Business Website

Omar Trujillo | Choosing the right domain name is one of the first steps to creating your online presence. It is also one of the most important decisions you’ll need to make, because with it you are determining the path of your business presentation. Choosing a domain is similar to choosing a company name; it … Read more
5 Things To Determine Before Hiring A Web Design & Development Company

5 Things To Determine Before Hiring A Web Design & Development Company

As more and more businesses are going online, many website design and development companies have sprung up offering and claiming to create an attractive online presence for your business. However, since your website is your online storefront or virtual brand, it is hard to trust any website development company. As a business owner, it is … Read more
Bounce Rates: What They Are and How to Reduce Them

Bounce Rates: What They Are and How to Reduce Them

Sandro Salsi| As mentioned in Wikipedia: Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits … Read more
Why you should never invite your friends to Like your Facebook Page

Why you should never invite your friends to Like your Facebook Page

Kirsten Armleder| You’ve just created a Facebook Business Page, and you have zero likes or followers, which not only looks bad but can prevent some page features from being made available to you. So, what do you do? Start inviting friends and family to Like your Page, right? Wrong! Resist the urge! This is perhaps … Read more