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Speak Up: Enhancing Your Website for Voice Search Success
Jade Grant | April 11, 2024 Voice search is changing the way we think about SEO. As more people us …
Read MoreMastering the Art of SEO: Winning Over Hearts and Algorithms
Jade Grant | April 11, 2024 Wondering how to make your website stand out to both your audience and …
Read MoreCrafting Impact: Why Quality Trumps Quantity in Social Media
Jade Grant | February 1, 2024 In the vibrant realm of social media, every post is a brushstroke in …
Read MoreBrand and Logo: The Two Pillars of Brand Identity
Jade Grant | January 1, 2024 Brand and Logo: The Two Pillars of Business Identity Understanding th …
Read MoreWhy Every Business Needs a Website: The Foundation of Your Online Presence
Jade Grant | January 1, 2024 In an era where digital presence is not just a luxury but a necessity …
Read MoreNavigating the Marketing Maze: Choosing the Right Agency for Your Business
Jade Grant | December 13, 2023 Selecting the perfect marketing agency is a pivotal decision for bu …
Read MoreThe Untapped Goldmine: Why Keeping Existing Customers Engaged is Crucial
Jade Grant | December 13, 2023 Rethinking Marketing for Customer Retention In the competitive mark …
Read MoreWhy Your Website Needs a Privacy Policy: Protecting Users and Building Trust
Jade Grant | November 1, 2023 Safeguarding user privacy and fostering trust are vital consideratio …
Read MoreWhat Are UTM Tracking Parameters and How to Use Them?
Jade Grant | October 1, 2023 In the world of digital marketing, understanding the effectiveness of …
Read MoreThe Power of Branding: Unleashing Your Business’s Potential through Graphic Design
Jade Bradley | October 1, 2023 As a business standing out from the competition is crucial. One way …
Read MorePersonalization in Digital Marketing: Connecting with Customers on a Deeper Level
Gone are the days of generic, one-size-fits-all marketing messages. With the abundance of data and t …
Read MoreData-Driven Decision Making: When to Pivot Your Campaign and When to Sit Tight
Jade Bradley | September 1, 2023 In the fast-paced world of digital marketing, knowing when to cha …
Read MoreWhat is the Facebook Audience Network and How Does it Work?
Jade Bradley | August 4, 2023 In today’s digital landscape, advertising has become an integral par …
Read MoreThe Future of Digital Marketing: Emerging Trends and Technologies
Jade Bradley | August 4, 2023 The future of digital marketing is an exciting realm filled with eme …
Read MoreThe Power of One: How a Single Agency Can Transform Your Brand and Website
Kirsten Armleder| June 30, 2023 Establishing a strong online presence is essential for the success o …
Read MoreThe Language of Success: How Positive Messaging Drives Business Growth in Marketing
Kirsten Armleder| June 14, 2023 In the competitive world of business, effective marketing plays a cr …
Read MoreWhy a style tile is essential for your business website
Kirsten Armleder| April 1, 2023 Having a well-designed website is essential for businesses to succee …
Read MoreUnderstanding the differences between organic and paid search
Kirsten Armleder| April 1, 2023 If you’re a business owner, you know how important it is to get your …
Read MoreUsing Website Analytics to Improve Your Marketing Strategy
Kirsten Armleder| March 17, 2023 In today’s digital age, having a website is no longer optional for …
Read More5 AI Strategies to Boost Business Efficiency & Revenue
Chris Botterill | March 17, 2023 Artificial Intelligence (AI) is a rapidly growing field that has th …
Read MoreLeverage Your Digital Presence with a Verified Google Business Profile
January 1, 2023 As a business owner, it is essential to make sure your digital presence is on point …
Read MoreHow to Respond to Negativity on Your Business Facebook Page
As a business owner, it’s natural to feel frustrated and upset when you receive a negative post or c …
Read More5 Key Signs That it is Time to Upgrade Your Website
December 22, 2022 As a business owner, it’s important to regularly review and update your website to …
Read MoreEngagement: What is it and Why is it Important?
Jade Bradley | August 1, 2022 Let’s talk about engagement. “Experts” will tell you that it’s a gre …
Read MoreGetting your business ready for Google Analytics 4
Kirsten Armleder | July 1, 2022 Having analytics on your website is critical to the success of you …
Read More5 Simple Steps To Building a Successful Social Media Marketing Plan
Jade Bradley | July 1, 2022 These days, there is no doubt that social media is an incredibly usefu …
Read MoreBenefits of Google Analytics for Service-Based Businesses
Michelle Hunt | June 1, 2022 All types of businesses benefit from the powerful tools within the Goog …
Read MoreThe Real True Power of a Logo
Lance Smith | June 1, 2022 What makes a good logo? This is a very subjective question. Each person m …
Read More3 Reasons Your Website Can Have a High Bounce Rate
Michelle Hunt | May 2, 2022 If you want to increase sales, attract customers and get your message ou …
Read More6 Tips for Stepping Up Your Facebook Security Settings
Kirsten Armleder| May 2, 2022 As a digital marketing company, we frequently talk about online securi …
Read MoreYour Business, Your Brand: The Bird’s Eye of Marketing
Chris Botterill | April 1, 2022 As a small business owner, you know the hard work it takes to be suc …
Read MoreThe Digital Darkside: Brand Bombs
Chris Botterill | April 1, 2022 Word-of-mouth advertising on the digital scene can spread fast, henc …
Read MoreBuilding value into your brand: where the rubber meets the road
Chris Botterill | March 1, 2022 The earlier blogs in this series covered the digital marketing strat …
Read MoreWhy digital marketing is an effective way to reach your ideal customer
Chris Botterill | March 1, 2022 In our first two blogs in this series, we covered two important digi …
Read MoreWhat is retargeting in search advertising – and why is it so effective?
Chris Botterill | February 1, 2022 In our last blog, the Top 3 Myths about Search Advertising, we ho …
Read MoreTop 3 Myths about Search Advertising
Chris Botterill | February 1, 2022 Since the early 2000s when Internet marketing soared in popularit …
Read MoreHappy Work Anniversary to our General Manager Lance Smith
12 years!!! Happy Work Anniversary to Lance Smith. A true Genex original, Lance leads our team as Ge …
Read More9 tips for passwords that keep the hackers out
As a marketing agency, we always seem to be talking about passwords. Someone forgot a password, we n …
Read More5 myths in the marketing industry
Marketing is a broad spectrum of activities and ideologies – so broad that misconceptions are common …
Read MorePicking The Perfect Domain For Your Business Website
Omar Trujillo | December 1, 2021 Choosing the right domain name is one of the first steps to creatin …
Read More5 Things To Determine Before Hiring A Web Design & Development Company
As more and more businesses are going online, many website design and development companies have spr …
Read MoreBounce Rates: What They Are and How to Reduce Them
Sandro Salsi| November 1, 2021 As mentioned in Wikipedia: Bounce rate is an Internet marketing term …
Read MoreWhy you should never invite your friends to Like your Facebook Page
Kirsten Armleder| November 1, 2021 You’ve just created a Facebook Business Page, and you have zero l …
Read MoreHow to get great results from working with a graphic designer
Lance Smith | October 21, 2021 You’ve got a great product. You’ve poured your hard earned money and …
Read More5 Reasons For Hiring A Website Design & Development Company for Your Website
Today’s tech-revolutionized world requires you to make your business accessible to all with the help …
Read MoreHappy work anniversary to our Web Developer Omar Trujillo
Happy Work Anniversary to Omar Trujillo, who is celebrating 5 years today with our team! A little mo …
Read MoreInspire Marketing and Media Merges with Genex Marketing!
We are excited to announce that, effective Oct. 1, 2021, Inspire Marketing and Media is merging with …
Read MoreHow To Create A Website And A Marketing Strategy Around User Intent
Sandro Salsi| October 1, 2021 Once your website is up and running you need to think about how to pro …
Read MoreWhat is the Facebook pixel and how to use it
Kirsten Armleder| September 1, 2021 Facebook provides advertisers with many excellent tools for targ …
Read MoreHappy Work Anniversary to our Marketing Manager Kirsten Armleder
September 1, 2021 Happy work anniversary to Kirsten Armleder, who is celebrating 4 years today with …
Read MoreDo I still need a website for my business if I have a Facebook Page?
Omar Trujillo | September 1, 2021 If you are a business owner or in the process of starting a busine …
Read MoreHappy Work Anniversary to our Writer & Editor Jade Bradley
August 10, 2021 Congratulations to our Writer & Editor Jade Bradley on your Work Anniversary! Ja …
Read MoreTips for working from home from the people who do it successfully
Working from home is great, right – no commute, more flexible schedule, greater autonomy… the list g …
Read MoreThe who, what, when, where and why of digital marketing
Sandro Salsi| August 1, 2021 Who Should Do Digital Marketing? Digital marketing means reaching out t …
Read MoreThe power of positive language: It’s not what you say, but how you say it
Jade Bradley| July 1, 2021 You’ve probably heard the expression, it’s not what you say, but how you …
Read MoreFacebook Advertising: 5 Key Metrics to Focus On
Kirsten Armleder| June 15, 2021 Facebook is a highly effective and affordable way to advertise your …
Read MoreIs Posting Enough to Grow Your Business on Social Media?
Kirsten Armleder| May 31, 2021 So, you have a Facebook Page. What now? You’ve probably read or heard …
Read MoreCreating a Compelling Call to Action
Jade Bradley| May 3, 2021 When writing for marketing, an important question to ask yourself is “how …
Read MoreThe Benefits of Remarketing
Sandro Salsi| April 19, 2021 Remarketing (also known as retargeting) allows digital marketers to sho …
Read MoreWhere Does Remarketing Fit in the Sales Funnel?
Sandro Salsi| April 5, 2021 You are probably familiar with the sales process. In digital marketing, …
Read MoreWhat is Remarketing and How does it Work?
Sandro Salsi| March 25, 2021 Remarketing is about targeting users who have shown interest in your pr …
Read MorePersonal Preferences VS. Creating an Effective Brand
Lance Smith | March 21, 2021 When designing a logo or a brand it’s important to detach from your per …
Read MoreThe Importance of Knowing Your Audience
Jade Bradley | March 5, 2021 When writing for marketing, you know why you’re writing: to advertise t …
Read MoreThe Importance of Mobile First Web Design
Omar Trujillo | March 3, 2021 Responsive web design not only the idea of a mobile friendly design, b …
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